13 Visual Decisions

The specific, learnable decisions that separate professional brands from amateur ones.

What’s inside

• Two Brands, One Difference
• The Thirteen Decisions
• 01 Two Fonts, Never Seven
• 02 Your Logo Has to Survive Pure Black
• 03 Write Down Exact Values, Not Vibes
• 04 White Space Is a Design Decision
• 05 Set Logo Placement Rules Before You Need Them
• 06 One Signature Color, Not a Rainbow
• 07 Put the Whole System on One Page
• 08 Type Hierarchy Signals You’re Not Guessing
• 09 Give Photography the Same Rules as Everything Else
• 10 Skip the Font That’s Trending This Month
• 11 Test Everything at Thumbnail Size
• 12 Build Templates Before You’re Under Deadline
• 13 Extend Your Palette on Purpose
• That’s the Whole List

What you get

• A print-ready PDF — 6 pages
• The same document in Word (.docx), editable in Word or Google Docs
• Instant download the moment payment clears — no waiting, no shipping
• Yours to keep, with lifetime access to any updated version

Roughly 1,110 words of material. Single-user license — use and adapt it for your own personal or internal business use. See the Product License for the full terms.