13 Visual Decisions
The specific, learnable decisions that separate professional brands from amateur ones.
What’s inside
- Two Brands, One Difference
- The Thirteen Decisions
- 01 Two Fonts, Never Seven
- 02 Your Logo Has to Survive Pure Black
- 03 Write Down Exact Values, Not Vibes
- 04 White Space Is a Design Decision
- 05 Set Logo Placement Rules Before You Need Them
- 06 One Signature Color, Not a Rainbow
- 07 Put the Whole System on One Page
- 08 Type Hierarchy Signals You’re Not Guessing
- 09 Give Photography the Same Rules as Everything Else
- 10 Skip the Font That’s Trending This Month
- 11 Test Everything at Thumbnail Size
- 12 Build Templates Before You’re Under Deadline
- 13 Extend Your Palette on Purpose
- That’s the Whole List
What you get
- A print-ready PDF — 6 pages
- The same document in Word (.docx), editable in Word or Google Docs
- Instant download the moment payment clears — no waiting, no shipping
- Yours to keep, with lifetime access to any updated version
Roughly 1,110 words of material. Single-user licence — use and adapt it for your own personal or internal business use. See the Product Licence for the full terms.
