Articles
Ideas and practical guidance for building, designing, and sharing your work.
Digital Products Business
It’s easy to save the question of how to price a digital product for the night before launch. You glance at a few competitors, pick a number near the…
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Content & Attention Systems
To get cited by AI search, put your answer in the first two sentences of every section and make each section make sense on its own. Answer engines don’t…
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Brand & Visual Identity
Short answer: far less than the templates tell you. A one-person brand style guide that fits on a single page and gets used beats a twenty-page brand book that…
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Digital Products Business
Short answer: do both, and stop thinking of a digital product bundle as a discount. A bundle priced as “the same products, cheaper” trains people to wait for the…
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Content & Attention Systems
Short answer: probably not, and certainly not for the reason it is usually sold to you. An llms.txt file takes about twenty minutes to make. The problem is not…
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Content & Attention Systems
Search visibility used to be described primarily as a ranking problem: choose the right query, earn a strong position, and persuade the searcher to click. That model still matters.…
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Digital Products Business
What Exactly Are Digital Products? Digital products are files or media you create once and can sell or share online repeatedly. Because they are digital, you do not need…
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